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Smart Cooler Business Launch Kit
A step-by-step guide, a calculator, checklists and ready-to-edit templates for planning, finding and launching your first cooler location.
Instant digital download (ZIP). PDF, Excel and Word files.
Get the Launch KitCheckout and download are handled by Payhip, through our Smart Cooler Playbook store.
What's inside
Every file in the download, with a preview. Version 2.0.2.
Read me
What's in the kit and the order to use it.
Start Here
A five-step path from "is this for me?" to launch, with a plan for your first hour.
First Location Guide
Five chapters: Is This for You?, Pick Your Cooler, Find Your First Spot, Start the Conversation, and Stock It, Test It, Launch It.
First Location Calculator
Enter your own quotes to estimate startup cash, break-even monthly sales, monthly cash remaining and months to recover your startup cash. Results are planning estimates, not forecasts.
First Location Checklists
Location Scorecard, Prospect Tracker, Launch Checklist, and Permits, Tax & Food Safety.
Templates
Editable scripts and emails, including questions to ask cooler vendors, a flyer, a cooler label, a resident notice and customer replies.
Optional advanced files
For after your first cooler is running: deeper reference material and an operating and accounting workbook.
Good to know before you buy
What it is
A planning and launch toolkit for a first location. It doesn't include a cooler, a vendor, a location or coaching.
What it isn't
It doesn't promise sales, locations or income. Examples in the files are fictional and labelled.
Software
PDFs open anywhere. The calculator and checklists are spreadsheets designed for desktop Microsoft Excel and LibreOffice Calc; Google Sheets and Apple Numbers haven't been tested. The templates are a Word file.
Questions
Purchase, download or content questions: mainstreettoolkits@gmail.com